In today’s digital-first world, social media isn’t just a marketing tool—it’s your storefront, reputation manager and lead generator, all in one. This session will teach you how to build a brand that connects, converts and keeps clients coming back. From choosing the right platforms and creating thumb-stopping content to mastering engagement and leveraging analytics, you’ll walk away with actionable strategies to grow your business authentically and profitably. Whether you’re starting from scratch or ready to scale, this presentation will help you show up online like the CEO you are.